Role: Associate Design Director / Visual & UX Designer

Challenge: Reposition SiriusXM as a modern, entertainment-forward platform while clearly communicating a wide range of content.

Approach: Set the creative and UX direction for a scalable email and lifecycle system. Defined clear hierarchy to support content discovery, and balanced expressive brand visuals with usability to keep experiences engaging and easy to navigate.

Outcome: Improved engagement and comprehension, strengthened consistency across touchpoints, and enabled faster iteration through a system teams could build on.