Role: Associate Design Director / Brand Designer

Challenge: Extend a newly launched brand into internal tools in a way that encouraged adoption while reinforcing brand standards.

Approach: Set the design direction for internal experiences, defining clear and flexible templates that balanced brand expression with usability. Built scalable components that teams could easily adopt across workflows.

Outcome: Improved internal alignment and brand fluency, reduced friction in day-to-day workflows, and strengthened brand consistency from the inside out.