Role: Associate Creative Director / Visual & Product Designer

Challenge: Support the shift to a digital-first platform while modernizing the brand and reinforcing trust in financial transactions.

Approach: Set the visual and product direction across digital touchpoints. Defined a cohesive interaction and visual language, simplified layouts and messaging, and ensured consistency across product experiences.

Outcome: Improved brand clarity and cohesion, strengthened user confidence, and supported Western Union’s repositioning for a modern, digital audience.